Premium Articles
PremiumByju’s: How India’s Biggest EdTech Story Went Off Track
Byju’s rose to a $22 billion valuation before funding pressure, acquisitions, losses and legal disputes derailed its growth. Here’s what went wrong.
PremiumApple Marketing Strategy: Why It Commands Premium Prices
Apple's marketing goes beyond advertising. Discover how brand positioning, ecosystem loyalty, privacy and services help the company defend premium pricing.
PremiumL'Oréal: How Creators Are Becoming Growth Engines
L'Oréal is turning creators into more than influencers by connecting content, consumer trust, e-commerce and AI to build a new beauty growth engine.
PremiumHow Coca Cola Keeps Winning the Attention Economy
Coca-Cola keeps winning consumer attention through brand equity, cultural relevance, digital experiences and distribution. Here's how its strategy is evolving.
PremiumRBI and Digital Lending: What Changes for Indian Banks?
RBI's digital lending rules are reshaping how Indian banks use fintech partners, data and AI while strengthening transparency, risk controls and accountability.
PremiumPhonePe Beyond UPI: Can India's Payments Giant Grow?
PhonePe dominates India's UPI market, but its next challenge is monetisation. Can lending, insurance and wealth turn its scale into sustainable growth?
PremiumZepto vs Blinkit: Can Quick Commerce Turn Profitable?
Zepto and Blinkit are racing to dominate India's quick-commerce market. Can rapid growth, dark-store density and better unit economics deliver profits?
PremiumTata Motors' EV Strategy: Is India Ready for the Next Shift?
Tata Motors leads India's EV market, but rising competition and faster adoption raise a bigger question: Can it turn its EV lead into lasting growth?