Marketing Articles
Standard ArticleMakeMyTrip: How Travel Platforms Win Consumer Attention
MakeMyTrip is using AI, travel services and personalisation to compete for consumer attention. Can it build a stronger travel ecosystem in India?
Standard ArticleHow Content Became OTT Platforms' Most Powerful Marketing Tool
Netflix, Prime Video, JioHotstar and others are using content to win attention, build loyalty and drive subscriptions and advertising revenue.
Tanishq: How Trust and Storytelling Created a Modern Jewellery Brand
Tanishq built a powerful jewellery brand by combining trust, design and cultural storytelling. See how it compares with Kalyan and Malabar.
Standard ArticleMeesho: How Value Commerce Is Changing Indian E-Commerce
Meesho is reshaping Indian e-commerce with affordable products, small sellers and value-focused shopping. Can its model deliver sustainable growth?
Standard ArticleNike Marketing Reset: Can It Rebuild Brand Momentum?
Nike is returning to sport-led marketing and product innovation. Can its reset rebuild brand momentum, demand and growth against rising competition?
PremiumApple Marketing Strategy: Why It Commands Premium Prices
Apple's marketing goes beyond advertising. Discover how brand positioning, ecosystem loyalty, privacy and services help the company defend premium pricing.
PremiumL'Oréal: How Creators Are Becoming Growth Engines
L'Oréal is turning creators into more than influencers by connecting content, consumer trust, e-commerce and AI to build a new beauty growth engine.
PremiumHow Coca Cola Keeps Winning the Attention Economy
Coca-Cola keeps winning consumer attention through brand equity, cultural relevance, digital experiences and distribution. Here's how its strategy is evolving.