Standard Articles
Standard ArticleQuibi: Why Millions in Funding Couldn't Save the Streaming Startup
Explore the high-stakes failure of Quibi. Learn why $1.75 billion in funding and Hollywood pedigree failed to save the short-form streaming platform.
Standard ArticleHow Clubhouse Lost the Attention Economy: A Startup Post-Mortem
Explore the strategic missteps behind Clubhouse's rapid rise and fall. Learn why the viral audio startup failed to retain users against tech giants.
Standard ArticlePeloton: What Happened When Pandemic Growth Suddenly Slowed?
Peloton went from pandemic growth to falling demand and heavy losses. Its turnaround now depends on subscriptions, cost control and profitability.
Standard ArticleDunzo: How Rapid Expansion Created a Difficult Startup Journey
Dunzo grew from a hyperlocal delivery startup into a major quick-commerce player before cash burn, competition and weak economics derailed its journey.
Standard ArticleKoo: Why India’s Social Media Startup Failed to Find Scale
Koo raised millions and challenged Twitter in India but failed to build sustainable scale. Here’s how funding, competition and weak monetisation led to its shutdown.
Standard ArticleWeWork: How a Billion-Dollar Startup Story Unravelled
WeWork rose to a $47 billion valuation before its IPO collapse, debt pressure and bankruptcy exposed flaws in its business model. What went wrong?
Standard ArticleMakeMyTrip: How Travel Platforms Win Consumer Attention
MakeMyTrip is using AI, travel services and personalisation to compete for consumer attention. Can it build a stronger travel ecosystem in India?
Standard ArticleHow Content Became OTT Platforms' Most Powerful Marketing Tool
Netflix, Prime Video, JioHotstar and others are using content to win attention, build loyalty and drive subscriptions and advertising revenue.
Standard ArticleMcDonald’s India: Why Its Business Model Nearly Broke
McDonald’s did not exit India. Its franchise crisis, localisation strategy and renewed expansion reveal how the global QSR rebuilt its Indian business.
Tanishq: How Trust and Storytelling Created a Modern Jewellery Brand
Tanishq built a powerful jewellery brand by combining trust, design and cultural storytelling. See how it compares with Kalyan and Malabar.